{"product_id":"simplify-richard-koch-9781599185996","title":"Simplify: How the Best Businesses in the World Succeed","description":"\u003ci\u003eNearly all of the great success stories of the twentieth century--right up to the present day--are stories of simplifying.\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eOver the last 40 years Richard Koch has worked to uncover the simple principles and strategies behind every successful business. With the help of venture capitalist Greg Lockwood and supported by research from OC\u0026amp;C Strategy Consultants, Koch has uncovered the one uniting principle behind successful companies such as IKEA, the Boston Consulting Group, Honda, and Uber: Simplify. \u003cp\u003e\u003c\/p\u003eTaking the principle one step further, Koch has identified that companies will either be price simplifiers--consider flying a budget airline stripped of all the extras that still takes you from point A to point B--or proposition simplifiers--such as Apple with their easy-to-use products for a large market willing to pay a premium. \u003cp\u003e\u003c\/p\u003eIn this book, Koch and Lockwood dissect case studies to share the secrets behind the great simplifiers of business. You'll learn how to: \u003cbr\u003e- Decide which simplifying strategy is the best option for your business\u003cbr\u003e- Model your business as a price or proposition simplifier\u003cbr\u003e- Make your products and services more useful and better looking\u003cbr\u003e- Spike demands and create markets that didn't exist before\u003cbr\u003e- Redesign your business process and transform your industry in nine steps\u003cbr\u003e- Implement the three fundamental principles to sparking a price revolution \u003cp\u003e\u003c\/p\u003eAre you ready to become the next market leader? Start simplifying today. \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Richard Koch,Greg Lockwood\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1599185997\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781599185996\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Entrepreneur Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/11\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 1.30d","brand":"Richard Koch","offers":[{"title":"Hardcover","offer_id":48799024513279,"sku":"9781599185996","price":24.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/simplify-richard-koch-9781599185996","provider":"WR Book House","version":"1.0","type":"link"}