{"product_id":"simply-put-ben-guttmann-9781523004683","title":"Simply Put: Why Clear Messages Win--And How to Design Them","description":"\u003cb\u003eStop complicating everything! Create simple messages that are more powerful, more memorable, and win people over.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003eSimply Put\u003c\/i\u003e is a modern exploration of the simplicity principle for anybody who needs to sell stuff or persuade others. This book is a splash of cold water, designed to wake up entrepreneurs, C-suite executives, and marketing pros who have something they need to tell the world but just can't quite connect the dots. With this book, we're all better marketers. \u003cp\u003e\u003c\/p\u003eSo why does simple win? And how do we get simple? The award-winning marketing entrepreneur behind \u003ci\u003eNew York Times \u003c\/i\u003ebest-selling authors and notable campaigns such as I Love NY provides answers and tools to simplify messages in this practical guide. \u003cp\u003e\u003c\/p\u003eFrom \"Yes We Can\" to \"Just Do It\", regardless of if they're trying to get your dollars, your votes, or just your thoughts, effective messages share one thing - they're simple. Being able to tell your story clearly and effectively is the winning skill for the next generation of entrepreneurs and leaders.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ben Guttmann\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1523004681\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781523004683\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Berrett-Koehler Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/10\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.43h x 5.43w x 0.71d","brand":"Ben Guttmann","offers":[{"title":"Paperback","offer_id":44121952321791,"sku":"9781523004683","price":21.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_71472ea1-cec5-48b4-ae3a-b7de4868b581.jpg?v=1687422313","url":"https:\/\/www.whiterainbookhouse.com\/products\/simply-put-ben-guttmann-9781523004683","provider":"WR Book House","version":"1.0","type":"link"}