{"product_id":"six-rules-for-creating-products-bruce-d-green-9781477273616","title":"Six Rules for Creating Products People Love: An Introduction to the Ppl Rules","description":"Great and successful products do not just make money but they engender a love and devotion from their users. These are the Products People Love and they follow the six rules found in this book- the PPL Rules. Six Rules for Creating Products People Love provides clear and actionable guidelines for the design, development, and marketing of successful products. - Make it Easy to get started - Make it Useful - Make it Easy-to-use - Make it Valuable - Make it Attractive - Make it Trustworthy ______________________________________________ Praise for Six Rules for Creating Products People Love \"Bruce D. Green's PPL Rules have forever changed the way I approach my work... a must-read for anyone looking to define optimal product development strategies.\" - Gwen Weinberg, Designer \/ Owner, Three by Three Seattle \"Bruce D. Green has defined six essential rules that will successfully guide entrepreneurs to bring to market new products that will 'stick'.\" - Ken Krooner, Founder \/ President, ESRG, LLC\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bruce D. Green\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1477273611\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781477273616\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Authorhouse\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/28\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 184\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.97lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.56d","brand":"Bruce D. Green","offers":[{"title":"Hardcover","offer_id":48442276806911,"sku":"9781477273616","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_48ec463d-82c1-4701-84b2-93c6a33a5c4e.jpg?v=1777196307","url":"https:\/\/www.whiterainbookhouse.com\/products\/six-rules-for-creating-products-bruce-d-green-9781477273616","provider":"WR Book House","version":"1.0","type":"link"}