{"product_id":"small-business-smarts-steve-oleary-9780313394096","title":"Small Business Smarts: Building Buzz with Social Media","description":"\u003cp\u003e\u003cb\u003eThis book will help small business owners and marketers feel comfortable using social media to promote their businesses, regardless of their past experiences or level of expertise.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eSocial networking plus small business is a slam dunk! \u003ci\u003eSmall Business Smarts: Building Buzz with Social Media\u003c\/i\u003e explains why that's so and helps small business owners decide whether social media tools are right for them. Assuming the answer is yes, the book offers concrete advice and implementation suggestions that make using tools to start building word-of-mouth quick and easy. \u003cp\u003e\u003c\/p\u003eBuilt around actual success stories from small businesses, such as the Roger Smith Hotel, Dutch Bros. Coffee, Cafe Yumm, and the Tattered Cover Bookstore, the book illustrates how different social media can help achieve different business goals, how the Internet can be used to \"listen\" to customers, how networks and relationships are built online for both B2C and B2B, and how effective messages can generate awareness and attract customers. Measurement strategies and techniques for a social media audit are included. For the complete novice, step-by-step instructions on getting started with popular social media applications are provided as well.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Steve O'Leary,Kim Sheehan,Sterling Lentz\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0313394091\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780313394096\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Praeger\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/14\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 200\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.20w x 0.80d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 08\/01\/2011 pg. 79","brand":"Steve O'Leary","offers":[{"title":"Hardcover","offer_id":48135979335935,"sku":"9780313394096","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c4fb6a9e-e07d-44c7-84c2-737f5002f325.jpg?v=1770159706","url":"https:\/\/www.whiterainbookhouse.com\/products\/small-business-smarts-steve-oleary-9780313394096","provider":"WR Book House","version":"1.0","type":"link"}