{"product_id":"small-business-web-sites-made-steven-holzner-9780071614818","title":"Small Business Web Sites Made Easy","description":"\u003cp\u003e\u003cb\u003ePublisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBring in more customers with your own web site!\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eTake your business online and start generating additional revenue with help from this highly visual, easy-to-follow guide. \u003cem\u003eSmall Business Web Sites Made Easy\u003c\/em\u003e shows you how to use HTML, CSS, JavaScript, PHP, and other tools to create a compelling site that's functional, flexible, secure, and ready for commercial transactions. The book also covers the fundamentals of web-based marketing, including search engine optimization and pay-per-click advertising. Now you can establish a solid online presence without the expense of hiring a designer!\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLearn essential HTML skills\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePlan your site architecture \u003c\/li\u003e\n\u003cli\u003eAdd style to your web site using Cascading Style Sheets (CSS)\u003c\/li\u003e\n\u003cli\u003eMake your pages come alive with JavaScript elements\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIncrease leads, conversions, and sales using search engine optimization (SEO)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSet up pay-per-click advertising, including Google AdWords\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eTrack metrics with hit meters\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMarket your site on Facebook\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCreate a shopping cart and enable credit card transactions\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Steven Holzner\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0071614818\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780071614818\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/01\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.04h x 7.82w x 0.55d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eScitech Book News\u003c\/i\u003e 06\/01\/2009 pg. 8","brand":"Steven Holzner","offers":[{"title":"Paperback","offer_id":46670380302591,"sku":"9780071614818","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_25d2940f-f931-438b-b5b3-9f3ac52f2931.jpg?v=1741316866","url":"https:\/\/www.whiterainbookhouse.com\/products\/small-business-web-sites-made-steven-holzner-9780071614818","provider":"WR Book House","version":"1.0","type":"link"}