{"product_id":"small-cities-with-big-dreams-greg-richards-9780815385424","title":"Small Cities with Big Dreams: Creative Placemaking and Branding Strategies","description":"\u003cp\u003eHow can small cities make an impact in a globalizing world dominated by 'world cities' and urban development strategies aimed at increasing agglomeration? This book addresses the challenges of smaller cities trying to put themselves on the map, attract resources and initiate development.\u003c\/p\u003e\u003cp\u003ePlacemaking has become an important tool for driving urban development that is sensitive to the needs of communities. This volume examines the development of creative placemaking practices that can help to link small cities to external networks, stimulate collaboration and help them make the most of the opportunities presented by the knowledge economy. The authors argue that the adoption of more strategic, holistic placemaking strategies that engage all stakeholders can be a successful alternative to copying bigger places. Drawing on a range of examples from around the world, they analyse small city development strategies and identify key success factors.\u003c\/p\u003e\u003cp\u003eThis book focuses on the case of 's-Hertogenbosch, a small Dutch city that used cultural programming to link itself to global networks and stimulate economic, cultural, social and creative development. It advocates the use of cultural programming strategies as a more flexible alternative to traditional top-down planning approaches and as a means of avoiding copying the big city.\u003c\/p\u003e\u003cp\u003eThe Open Access version of this book, available at http: \/\/www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Greg Richards,Lian Duif\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0815385420\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780815385424\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/19\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 252\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.17lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.63d","brand":"Greg Richards","offers":[{"title":"Hardcover","offer_id":48621800751359,"sku":"9780815385424","price":225.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/small-cities-with-big-dreams-greg-richards-9780815385424","provider":"WR Book House","version":"1.0","type":"link"}