{"product_id":"smart-business-guide-to-china-frank-lavin-9789814954655","title":"Smart Business Guide to China E-Commerce","description":"\u003cp\u003e\u003cstrong\u003eHow to win in the world's largest retail market. \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eChina is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Smart Business Guide \u003c\/em\u003ehelps bridge this gap by providing a how-to approach to the China e-commerce ecosystem. E-commerce provides a powerful tool for brands to reach consumers and offers the predictability and statistical feedback that dramatically reduces the costs of a brand to enter the China market.\u003c\/p\u003e\u003cp\u003eA quick, punchy read, \u003cem\u003eThe Smart Business Guide\u003c\/em\u003e is a useful book for consumer brands, retailers, and entrepreneurs. It covers critical areas such as: \u003c\/p\u003e\u003cp\u003e- How any brand can be a pure-play e-commerce brand in China\u003c\/p\u003e\u003cp\u003e- How Chinese consumers are different from U.S. consumers\u003c\/p\u003e\u003cp\u003e- The main platforms and social media channels\u003c\/p\u003e\u003cp\u003e- Case studies of success and failure in China\u003c\/p\u003e\u003cp\u003e- How to deal with market entry challenges, trademark registration, and product approval\u003c\/p\u003e\u003cp\u003e- How to compete and win in the most challenging - and most promising - retail market in the world\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Frank Lavin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9814954659\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789814954655\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independent Publishers Group\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/27\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.50d","brand":"Frank Lavin","offers":[{"title":"Paperback","offer_id":44044456526079,"sku":"9789814954655","price":27.95,"currency_code":"USD","in_stock":true},{"title":"Hardcover","offer_id":45460323369215,"sku":"9789814954655","price":27.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_05a0faba-6dea-45bb-bc5e-bdc36094c27e.jpg?v=1684972957","url":"https:\/\/www.whiterainbookhouse.com\/products\/smart-business-guide-to-china-frank-lavin-9789814954655","provider":"WR Book House","version":"1.0","type":"link"}