{"product_id":"smart-retailing-eleonora-pantano-9783030126070","title":"Smart Retailing: Technologies and Strategies","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBy providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the 'smart' experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, \u003ci\u003eSmart Retailing\u003c\/i\u003e also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Eleonora Pantano, Charles Dennis\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3030126072\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783030126070\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave Pivot\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/12\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 109\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.68lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.38d","brand":"Eleonora Pantano","offers":[{"title":"Hardcover","offer_id":44131568845055,"sku":"9783030126070","price":64.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_39210136-869d-4811-81c5-282aa843a998.jpg?v=1687475177","url":"https:\/\/www.whiterainbookhouse.com\/products\/smart-retailing-eleonora-pantano-9783030126070","provider":"WR Book House","version":"1.0","type":"link"}