{"product_id":"smart-yacht-marketing-101-mark-duncan-9781912615506","title":"Smart Yacht Marketing 101: The secrets to sourcing, winning and retaining the world's richest clientele","description":"\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\"A MASSIVE EYE OPENER FOR THE YACHT INDUSTRY \"\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAre these the issues holding back your yachting business right now?\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\u003cstrong\u003eA lack of quality leads generated by your marketing\u003c\/strong\u003e\u003c\/li\u003e \u003cli\u003e\u003cstrong\u003eNo standout for your CA yachts (or your company or YOU) to catch the eye of the growing millennial market before the competition\u003c\/strong\u003e\u003c\/li\u003e \u003cli\u003e\u003cstrong\u003eToo much time being spent on branding - not enough on sourcing new clients and better communicating with existing ones\u003c\/strong\u003e\u003c\/li\u003e \u003cli\u003e\u003cstrong\u003eEnquiries that never seem to be followed up or properly nurtured\u003c\/strong\u003e\u003c\/li\u003e \u003cli\u003e\u003cstrong\u003eMarketers that spend time and money on social media, SEO and websites that generate 'likes' but never clients\u003c\/strong\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eFor the first time ever in yachting, the techniques, tools and strategies used by the most successful brokerage houses in the world today are now shared for the benefit of all.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWritten by one of the industry's longest-serving Commercial \u0026amp; Marketing Directors with added insight from some of yachting's most successful CEOs, brokers, captains and owners, \u003cem\u003e Smart\u003c\/em\u003e\u003c\/strong\u003e \u003cstrong\u003e\u003cem\u003eYacht Marketing 101 \u003c\/em\u003eis your FAST TRACK to decades of learning and first-hand experience, all distilled into one easy read.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eHere are just some of the closely-guarded industry secrets now shared in this guide: \u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\u003cstrong\u003e\u003cstrong\u003e\u003cem\u003eMarketers: \u003c\/em\u003e\u003c\/strong\u003e\u003cem\u003ethe missing information that's been holding you back\u003c\/em\u003e\u003c\/strong\u003e\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003e\u003cem\u003eBrokers: \u003c\/em\u003e\u003c\/strong\u003e\u003cem\u003ewhat you never imagined marketing could do for you - if you trust it\u003c\/em\u003e\n\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003e\u003cem\u003eSix Core Pillars to Success in Yachting \u003c\/em\u003e\u003c\/strong\u003e\u003cem\u003e- including the game-changing power of USPs, unpacking the stories in your data and how positioning yourself as an authority wins deals\u003c\/em\u003e\n\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003e\u003cem\u003eYour Essential Yacht Marketing Toolkit \u003c\/em\u003e\u003c\/strong\u003e\u003cem\u003e- including three of yachting's most powerful but least-used prospection tools\u003c\/em\u003e\n\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003e\u003cem\u003eThe 11 Most Successful Routes to Market \u003c\/em\u003e\u003c\/strong\u003e\u003cem\u003e- and how to optimise them for maximum standout\u003c\/em\u003e\n\u003c\/li\u003e \u003cli\u003e\u003cem\u003ePlus: \u003cstrong\u003eSmashing the Marketing Myths, the Power of Brand 'YOU', Invoices as Sales Tools, Making Yacht Shows Work, the Fearsome Axis of Awe \u003c\/strong\u003eand lots more...\u003c\/em\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003ePacked with real-life case studies\u003c\/strong\u003e \u003cstrong\u003efrom yachting and many other luxury sectors, \u003c\/strong\u003ethis comprehensive guide gives you the insight, tools and perhaps most importantly of all...the CONFIDENCE...to start building and executing the sales and communication strategies that will supercharge your company's growth - no matter how big or boutique you are today - by enabling you to better source and serve the most demanding clients in the world.\u003c\/p\u003e \u003cp\u003eThis is the insight that is helping yachting to raise its game...and fast. \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eToday, less than 10% of the world's Ultra High Networth Individuals (UHNWI) - those who can afford to enjoy all that luxury yachting has to offer - are actually doing so.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eAnd yet only a handful of aggressive start-ups and a few longstanding brokerage houses are successfully reaching out to the other 90%.\u003c\/p\u003e \u003cp\u003eThey are the few who are winning the cream of the world's business by using t\u003cstrong\u003ehe tools and techniques shared in \u003cem\u003eSmart Yacht Marketing 101.\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eIf you are not already...\u003cstrong\u003eshouldn't YOU be one of them?\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mark Duncan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1912615509\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781912615506\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Smart Yacht Marketing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/21\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 484\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.99lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 1.25d","brand":"Mark Duncan","offers":[{"title":"Hardcover","offer_id":43995173945599,"sku":"9781912615506","price":189.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_bdd10ba9-ad42-4506-afb0-d02184470dca.jpg?v=1683334269","url":"https:\/\/www.whiterainbookhouse.com\/products\/smart-yacht-marketing-101-mark-duncan-9781912615506","provider":"WR Book House","version":"1.0","type":"link"}