{"product_id":"smartcuts-shane-snow-9780062302458","title":"Smartcuts: How Hackers, Innovators, and Icons Accelerate Success","description":"\u003cp\u003eEntrepreneur and journalist Shane Snow (\u003cem\u003eWired\u003c\/em\u003e, \u003cem\u003eFast Company\u003c\/em\u003e, \u003cem\u003eThe New Yorker\u003c\/em\u003e, and cofounder of Contently) analyzes the lives of people and companies that do incredible things in implausibly short time.\u003c\/p\u003e\u003cp\u003eHow do some startups go from zero to billions in mere months? How did Alexander the Great, YouTube tycoon Michelle Phan, and \u003cem\u003eTonight Show\u003c\/em\u003e host Jimmy Fallon climb to the top in less time than it takes most of us to get a promotion? What do high-growth businesses, world-class heart surgeons, and underdog marketers do in common to beat the norm?\u003c\/p\u003e\u003cp\u003eOne way or another, they do it like computer hackers. They employ what psychologists call \"lateral thinking: to rethink convention and break \"rules\" that aren't rules.\u003c\/p\u003e\u003cp\u003eThese are not shortcuts, which produce often dubious short-term gains, but ethical \"smartcuts\" that eliminate unnecessary effort and yield sustainable momentum. In \u003cem\u003eSmartcuts\u003c\/em\u003e, Snow shatters common wisdom about success, revealing how conventions like \"paying dues\" prevent progress, why kids shouldn't learn times tables, and how, paradoxically, it's easier to build a huge business than a small one.\u003c\/p\u003e\u003cp\u003eFrom SpaceX to The Cuban Revolution, from Ferrari to Skrillex, \u003cem\u003eSmartcuts\u003c\/em\u003e is a narrative adventure that busts old myths about success and shows how innovators and icons do the incredible by working smarter--and how perhaps the rest of us can, too.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Shane Snow\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0062302450\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780062302458\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harper Business\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/09\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 257\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.94lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.38h x 6.28w x 0.99d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 08\/11\/2014","brand":"Shane Snow","offers":[{"title":"Hardcover","offer_id":44072604172543,"sku":"9780062302458","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a2ad949f-1822-4cd6-89f4-251698284724.jpg?v=1685442964","url":"https:\/\/www.whiterainbookhouse.com\/products\/smartcuts-shane-snow-9780062302458","provider":"WR Book House","version":"1.0","type":"link"}