{"product_id":"smarter-not-louder-alan-k-christensen-9798319256522","title":"Smarter, Not Louder: Upstream Signal Marketing for Strategic Growth","description":"\u003cp\u003e\u003cb\u003eSmarter, Not Louder: Upstream Signal Marketing for Strategic Growth\u003c\/b\u003e is your guide to fast-tracking business success through strategy-not just relentless hustle. With 20+ years advising 500+ small businesses-from startups to multi-million-dollar firms-author Alan K. Christensen delivers a proven framework to escape opportunistic traps and drive sustainable growth.\u003c\/p\u003e\u003cp\u003eDiscover \u003ci\u003eUpstream Signal Marketing\u003c\/i\u003e, a dynamic method to connect with the right customers at the ideal moment, amplifying impact with minimal resources. This short, no-fluff guide will help you make a few small adjustments to unleash the power of aligning your business model with a clearly defined core strategy. Then, master the \u003ci\u003erules for winning\u003c\/i\u003e in any market.\u003c\/p\u003e\u003cp\u003ePacked with engaging stories, real-world examples, and practical tools from Christensen's experience as a Team Leader on the National Strategic Research Team, this book shows you how to sell smarter, grow faster, and reach your business summit sooner.\u003c\/p\u003e\u003cp\u003ePerfect for small business owners and entrepreneurs ready to lead with purpose-and \u003cb\u003esell more to grow faster. \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eHear what Strategy Guidemap's clients say about training based on the principles behind \u003ci\u003e\u003cb\u003eSmarter, Not Louder\u003c\/b\u003e\u003c\/i\u003e: \u003cp\u003e\u003c\/p\u003e\u003ci\u003e\"I highly recommend it to anyone looking to sharpen their understanding of strategy and drive real results.\"\u003c\/i\u003e-Adelita Duryea, Founder, Sprout \u0026amp; Scale Marketing \u003cp\u003e\u003c\/p\u003e\u003ci\u003e\"You will walk away just shaking your head, saying, 'I wish I knew this 20 years ago.'\"\u003c\/i\u003e-Ethan Migliori, Director of Training, Utah State University \u003cp\u003e\u003c\/p\u003e\u003ci\u003e\"Extremely valuable training for new or existing businesses.\"\u003c\/i\u003e-Jill Kline, State Director, Wyoming SBDC \u003cp\u003e\u003c\/p\u003e\u003ci\u003e\"His approach to strategy development was clear and could easily be aligned and integrated into any organization.\"-Vice President, Biomedical Systems at ELITechGroup\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\"This was a great training for our management team!\"\u003ci\u003e-Ryan Andersen, HR Director, Automation Products Group\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\"Alan spent over a decade refining this. He really is the expert and the master.\"\u003ci\u003e-Ryan Murray, Founder and Consultant, LearnBiz\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alan K. Christensen\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798319256522\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/15\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 82\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.19lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.81h x 5.06w x 0.17d","brand":"Alan K. Christensen","offers":[{"title":"Paperback","offer_id":48851219120383,"sku":"9798319256522","price":9.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/smarter-not-louder-alan-k-christensen-9798319256522","provider":"WR Book House","version":"1.0","type":"link"}