{"product_id":"smashvertising-drew-eric-whitman-9781632652065","title":"Smashvertising: How to Crush Your Competition with Ads That Buyers Can't Resist","description":"\u003cb\u003eFrom Drew \"Dr. Direct\" Eric Whitman, the bestselling author of \u003ci\u003eCashvertising\u003c\/i\u003e, comes a fun and accessible graphic novel on consumer psychology. \u003ci\u003eSmashvertising \u003c\/i\u003eis a heavy-content, real-world business seminar in graphic-novel style, created especially for today's video-dominant learners to show what pushes consumers to react--and buy.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Work-at-home entrepreneurs . . . mom-and-pop retailers . . . businesses of all sizes, and even nonprofits will benefit by reading \u003ci\u003eSmashvertising\u003c\/i\u003e! No matter what they sell--or how they sell it--this practical, fast-reading, visually stunning book will teach readers scores of powerful techniques about advertising psychology that top-gun ad pros use to persuade people to buy, buy, buy like crazy. \u003cp\u003e\u003c\/p\u003e FACT IS, your \"sucky\" ads contain invisible mistakes that affect your readers on an unconscious level. Result? They don't buy . . . and you wonder why! Stop the insanity! Instead, learn powerful techniques of consumer psychology, proven through decades of experimentation and hundreds of millions of dollars of real-world testing. No matter what you sell--or how you sell it--this practical, fast-reading book teaches you: \u003cul\u003e\n\u003cli\u003e How to write bulletproof ad copy like today's hottest online marketing experts \u003c\/li\u003e\n\u003cli\u003e How to use consumer psychology to crank out fiery ads, emails, websites, and more \u003c\/li\u003e\n\u003cli\u003e How to smoke your competition using direct-response concepts proven over decades with real-world experimentation \u003c\/li\u003e\n\u003cli\u003e The exact best DAYS and TIMES to send emails for maximum response \u003c\/li\u003e\n\u003cli\u003e How to ethically use psychology to motivate people to click that \"BUY\" button and pull out their credit cards \u003c\/li\u003e\n\u003cli\u003e Social media tricks for writing \"Personally Magnetic\" headlines \u003c\/li\u003e\n\u003cli\u003e How to use \"Price Hooks\" to instantly boost ad readership \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Drew Eric Whitman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1632652064\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781632652065\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Career Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/03\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 184\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Drew Eric Whitman","offers":[{"title":"Paperback","offer_id":45898287513855,"sku":"9781632652065","price":16.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5c7b299d-08a9-49df-8ba3-c8057ea3b4bd.jpg?v=1721375973","url":"https:\/\/www.whiterainbookhouse.com\/products\/smashvertising-drew-eric-whitman-9781632652065","provider":"WR Book House","version":"1.0","type":"link"}