{"product_id":"so-they-want-us-to-matthew-hayday-9780774830058","title":"So They Want Us to Learn French: Promoting and Opposing Bilingualism in English-Speaking Canada","description":"Bilingualism has become a defining aspect of Canadian identity. But why don't more English Canadians actually speak French? \u003ci\u003eSo They Want Us to Learn French\u003c\/i\u003e explores the various ways in which bilingualism was promoted to English-speaking Canadians from the 1960s to the late 1990s. It analyzes the strategies and tactics employed by organizations on both sides of the bilingualism debate. Attentive to the dramatic background of constitutional change, economic turmoil, demographic shifts, and Quebec separatism, Matthew Hayday's vivid account places the personal experience of Canadians faced with the issue and reality of Canadian bilingualism within a historical, political, and social context.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Matthew Hayday\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0774830050\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780774830058\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of British Columbia Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/15\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 364\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.19lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 0.90d","brand":"Matthew Hayday","offers":[{"title":"Paperback","offer_id":48448933724415,"sku":"9780774830058","price":37.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d4f10dd1-5095-4493-b7c2-a4f474e62674.jpg?v=1777261224","url":"https:\/\/www.whiterainbookhouse.com\/products\/so-they-want-us-to-matthew-hayday-9780774830058","provider":"WR Book House","version":"1.0","type":"link"}