{"product_id":"so-you-wanna-douglas-raggio-9781953295668","title":"So You Wanna: Start a Food or Beverage Business: A Pick-Your-Path Business Book","description":"\u003cb\u003eA pick-your-own-path guide to launching and sustaining a successful food or beverage business\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eThe specialty food and beverage business is a thriving industry, and the barriers to entry are low: all you need is a recipe idea and a place to make it. It sounds simple, but launching a food or beverage company is a maze of choices and consequences. Douglas Raggio has been there, both as a food business founder and as a consultant to other successful start-ups, and he's come to learn that every choice a food founder makes has a fairly predictable outcome. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eSo You Wanna: Start a Food or Beverage Business\u003c\/i\u003e, he helps you think through the many decisions you'll make along the road from idea to success--whether you see yourself building a following at your farmer's market, partnering with a local restaurant, or launching the next Pepsi. \u003cp\u003e\u003c\/p\u003eThis innovative guide follows four archetypal food start-ups that cover a range of business ideas and founders. Every few pages, you'll make crucial decisions about the next step to take in growing a hypothetical business. You'll have a chance to see how each choice is likely to play out before you try out anything in the real world, where the stakes are higher. \u003cp\u003e\u003c\/p\u003eIn this book, you'll see the maze of choices and outcomes that go into: \u003cbr\u003e\u003cli\u003e Coming up with an exciting, profitable new product\u003c\/li\u003e\u003cli\u003e Funding your start-up\u003c\/li\u003e\u003cli\u003e Conducting market research\u003c\/li\u003e\u003cli\u003e Pricing and producing to scale\u003c\/li\u003e\u003cli\u003e Establishing partnerships, promotions, and branding\u003c\/li\u003e\u003cli\u003e Deciding when to keep going--and when to fold\u003c\/li\u003e \u003cbr\u003eBy understanding the perils and pleasures of this fast-growing industry, you will be able to approach your own business with confidence, make the decisions that feel right to you, and avoid the most common pitfalls along the way.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Douglas Raggio\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1953295665\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781953295668\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Matt Holt\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/01\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.06h x 6.14w x 1.10d","brand":"Douglas Raggio","offers":[{"title":"Hardcover","offer_id":44051925893375,"sku":"9781953295668","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_13462b22-3fb5-48d9-a01c-cd6469de9314.jpg?v=1685015994","url":"https:\/\/www.whiterainbookhouse.com\/products\/so-you-wanna-douglas-raggio-9781953295668","provider":"WR Book House","version":"1.0","type":"link"}