{"product_id":"so-you-want-to-be-alain-thys-9781463785147","title":"So You Want To Be Customer-Centric?: 8 Steps To Profitable Customer Relations","description":"Despite proclaiming the contrary, most businesses don't really care about their customers. Sure, they swear blind that the customer is at the heart of everything they do. But when push comes to shove, customer happiness comes second to quarterly profits and Christmas bonuses. In just 99 pages, So You Want to Be Customer-Centric? helps you shake the habits that are preventing companies being truly customer-centric. This straight-talking executive action guide helps you focus on customers in spite of budget constraints, corporate politics, organizational silos and ambivalent data. Not because it's a nice thing to do, but because it is ultimately more profitable. The book includes case studies and best practice insight from senior executives who have been there: C\u0026amp;A, ING, Lexus Europe, L'Or al Group, Orange Business Services, Philips, Sanoma Magazines International and the World Economic Forum.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alain Thys\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1463785143\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781463785147\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/14\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 102\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.28lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.51w x 0.21d","brand":"Alain Thys","offers":[{"title":"Paperback","offer_id":43936067649791,"sku":"9781463785147","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_90023574-7c37-4c6e-9f6a-9e451de8e66a.jpg?v=1681423397","url":"https:\/\/www.whiterainbookhouse.com\/products\/so-you-want-to-be-alain-thys-9781463785147","provider":"WR Book House","version":"1.0","type":"link"}