{"product_id":"social-commerce-rosy-boardman-9783030036164","title":"Social Commerce: Consumer Behaviour in Online Environments","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today's business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow's creator, Victoria Magrath, \u003ci\u003eSocial Commerce\u003c\/i\u003e will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce. \u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rosy Boardman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3030036162\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783030036164\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/06\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 277\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.94d","brand":"Rosy Boardman","offers":[{"title":"Hardcover","offer_id":48089040584959,"sku":"9783030036164","price":199.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e61053d0-8ceb-4881-bd93-a85f045f6d71.jpg?v=1769107871","url":"https:\/\/www.whiterainbookhouse.com\/products\/social-commerce-rosy-boardman-9783030036164","provider":"WR Book House","version":"1.0","type":"link"}