{"product_id":"social-first-brands-tom-miner-9781398621701","title":"Social First Brands: How Modern Brands Create Community, Loyalty, and Growth","description":"\u003cp\u003e\u003cb\u003eAs platforms come and go, features fall in and out of fashion and consumer preferences change, brands need to understand how to build social media strategies that transcend trends and create genuine connection\u003c\/b\u003e. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eSocial First Brands\u003c\/i\u003e, expert Tom Miner explores how brands who put their social media front and center in their marketing efforts are reaping the benefits, building genuine communities with their customers and developing true brand loyalty. With many brands seeing social media solely as a way to mass promote their products, brands who really put social at the front and center are able to connect with consumers in authentic ways creating audience empathy and emotional resonance. By understanding how social media speaks to human behavior, brands who put social first are able to move beyond quick wins and hacks and create genuine connections and conversations between brand and customer delivering real value. \u003cp\u003e\u003c\/p\u003eFrom understanding the steps for creating a social media strategy that is bespoke, choosing and developing the right personality for your brand on social media or understanding how to create content that is consistent, this book covers everything you need to know to ensure your brand's socials generate loyal fans. With real-world examples from companies such as Crocs, Stanley, Funko and Ryanair, use this book to ensure your social media strategy creates real impact.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tom Miner\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398621706\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398621701\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/29\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Tom Miner","offers":[{"title":"Hardcover","offer_id":46738958156031,"sku":"9781398621701","price":134.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_61263d75-9188-4767-b901-298688c6e17a.jpg?v=1743276794","url":"https:\/\/www.whiterainbookhouse.com\/products\/social-first-brands-tom-miner-9781398621701","provider":"WR Book House","version":"1.0","type":"link"}