{"product_id":"social-machines-peter-semmelhack-9781118471685","title":"Social Machines","description":"\u003cp\u003eCompanies like Facebook and Twitter have redefined social interaction. But what if \"machines\" like automobiles, bicycles, health monitors, appliances, instruments, and anything else you can connect to the Internet, could all become members of your social network, collect data you care about, and feed it back to you at just the right time? Nike+ is already doing this for your body, but every major industry, from healthcare to cars to home construction, is now building sensors and digital connectivity into their next generation of products. Companies like Ford, Pepsi, Verizon, and Procter and Gamble are also using \"social machines\" to reach new markets, improve brand\/market awareness, and increase revenues. \u003ci\u003eSocial Machines\u003c\/i\u003e is the first book for business people, marketers, product developers, and technologists, explaining how this trend will change our world, how your business will benefit, and how to create connected products that customers love.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplains how smart phones and tablets enable Social Machines\u003c\/li\u003e \u003cli\u003eDescribes how digital technology is being \"baked in\" to the most unlikely new products--even wheelchairs.\u003c\/li\u003e \u003cli\u003eArticulates how the \"Internet of Things\" is becoming social--and why that's the foundation for powerful new business models\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIn the very near future, every great new product will be social. The next stage of interaction between people and our environment is upon us.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Peter Semmelhack\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1118471687\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781118471685\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/01\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.07h x 5.47w x 0.92d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 10\/01\/2013","brand":"Peter Semmelhack","offers":[{"title":"Hardcover","offer_id":48013881639167,"sku":"9781118471685","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_562213cb-7223-41b1-99a7-366aa76d93cb.jpg?v=1767745349","url":"https:\/\/www.whiterainbookhouse.com\/products\/social-machines-peter-semmelhack-9781118471685","provider":"WR Book House","version":"1.0","type":"link"}