{"product_id":"social-marketing-for-public-health-hong-cheng-9780763757977","title":"Social Marketing for Public Health: Global Trends and Success Stories: Global Trends and Success Stories","description":"Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Hong Cheng, Philip Kotler, Nancy Lee\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0763757977\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780763757977\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Jones \u0026amp; Bartlett Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/24\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 422\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.90w x 1.00d","brand":"Hong Cheng","offers":[{"title":"Paperback","offer_id":44059659305215,"sku":"9780763757977","price":174.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a005963e-baaa-4d6b-ac8e-9e75f910880e.jpg?v=1685059566","url":"https:\/\/www.whiterainbookhouse.com\/products\/social-marketing-for-public-health-hong-cheng-9780763757977","provider":"WR Book House","version":"1.0","type":"link"}