{"product_id":"social-marketing-to-protect-the-doug-mckenzie-mohr-9781412991292","title":"Social Marketing to Protect the Environment: What Works","description":"Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences. The case studies plainly illustrate realistic conservation applications for both work and home and show how community-based social marketing can be harnessed to foster more sustainable communities.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Doug McKenzie-Mohr, Nancy R. Lee, P. Wesley Schultz\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1412991293\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781412991292\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications, Inc\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/11\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.99h x 7.01w x 0.54d","brand":"Doug McKenzie-Mohr","offers":[{"title":"Paperback","offer_id":43989799829759,"sku":"9781412991292","price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9b3dc7a6-33b9-4fca-b8c1-df2e6a4c5fe6.jpg?v=1683301460","url":"https:\/\/www.whiterainbookhouse.com\/products\/social-marketing-to-protect-the-doug-mckenzie-mohr-9781412991292","provider":"WR Book House","version":"1.0","type":"link"}