{"product_id":"social-media-and-integrated-marketing-jeanne-m-persuit-9781498516167","title":"Social Media and Integrated Marketing Communication: A Rhetorical Approach","description":"Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jeanne M. Persuit\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1498516165\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781498516167\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lexington Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/27\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 144\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.80h x 6.00w x 0.40d","brand":"Jeanne M. Persuit","offers":[{"title":"Paperback","offer_id":48217424494847,"sku":"9781498516167","price":54.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5f6489a1-0bb9-4f7e-8d6a-e8a415f37b2b.jpg?v=1771997133","url":"https:\/\/www.whiterainbookhouse.com\/products\/social-media-and-integrated-marketing-jeanne-m-persuit-9781498516167","provider":"WR Book House","version":"1.0","type":"link"}