{"product_id":"social-media-and-public-relations-judy-motion-9780415856263","title":"Social Media and Public Relations: Fake Friends and Powerful Publics","description":"\u003cp\u003eSocial media is having a profound, but not yet fully understood impact on public relations. In the 24\/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly engage to serve the public interest?\u003c\/p\u003e\u003cp\u003eThe purpose of this book is to examine the role of PR by exploring the myriad ways that social media is reshaping its conceptualization, strategies, and tactics. In particular, it explores the dichotomies of fake and authentic, powerless and powerful, meaningless and meaningful. It exposes transgressions committed by practitioners--the paucity of digital literacy, the lack of understanding of the norms of social media, naivety about corporate identity risks, and the overarching emphasis on spin over authentic engagement. But it also shows the power that closely networked social media users have to insert information and opinion into discussions and force \"false PR friends\" to be less so.\u003c\/p\u003e\u003cp\u003eThis timely, challenging, and fascinating book will be of interest to all students, researchers, and practitioners in Public Relations, Media, and Communication Studies.\u003c\/p\u003e\u003cp\u003eWinner of the 2016 NCA PRIDE Award for best book\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Judy Motion,Robert L. Heath,Shirley Leitch\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415856264\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415856263\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/17\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 234\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 6.20w x 0.70d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 10\/01\/2016","brand":"Judy Motion","offers":[{"title":"Hardcover","offer_id":48064966263039,"sku":"9780415856263","price":220.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e34280fa-89c7-487d-9f1c-fb234c82b01e.jpg?v=1768672237","url":"https:\/\/www.whiterainbookhouse.com\/products\/social-media-and-public-relations-judy-motion-9780415856263","provider":"WR Book House","version":"1.0","type":"link"}