{"product_id":"social-media-data-mining-and-gabor-szabo-9781118824856","title":"Social Media Data Mining and Analytics","description":"\u003cb\u003eHarness the power of social media to predict customer behavior and improve sales\u003c\/b\u003e \u003cp\u003eSocial media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in Big Data initiatives that will help them predict consumer behavior to produce better sales results. \u003ci\u003eSocial Media Data Mining and Analytics\u003c\/i\u003e shows analysts how to use sophisticated techniques to mine social media data, obtaining the information they need to generate amazing results for their businesses.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSocial Media Data Mining and Analytics\u003c\/i\u003e isn't just another book on the business case for social media. Rather, this book provides hands-on examples for applying state-of-the-art tools and technologies to mine social media - examples include Twitter, Wikipedia, Stack Exchange, LiveJournal, movie reviews, and other rich data sources. In it, you will learn: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe four key characteristics of online services-users, social networks, actions, and content\u003c\/li\u003e \u003cli\u003eThe full data discovery lifecycle-data extraction, storage, analysis, and visualization\u003c\/li\u003e \u003cli\u003eHow to work with code and extract data to create solutions\u003c\/li\u003e \u003cli\u003eHow to use Big Data to make accurate customer predictions\u003c\/li\u003e \u003cli\u003eHow to personalize the social media experience using machine learning\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eUsing the techniques the authors detail will provide organizations the competitive advantage they need to harness the rich data available from social media platforms.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gabor Szabo, Gungor Polatkan, P. Oscar Boykin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1118824857\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781118824856\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/23\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 7.50w x 0.70d","brand":"Gabor Szabo","offers":[{"title":"Paperback","offer_id":43924135870719,"sku":"9781118824856","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_95f2151a-e2d1-4891-8bd3-b8a4ae6dbe4b.jpg?v=1681068689","url":"https:\/\/www.whiterainbookhouse.com\/products\/social-media-data-mining-and-gabor-szabo-9781118824856","provider":"WR Book House","version":"1.0","type":"link"}