{"product_id":"social-media-lee-hopkins-9780648699149","title":"Social media: The new business communication landscape","description":"\u003cp\u003eThe traditional means of communicating with audiences - such as employees, customers, investment communities - have relied heavily on print-based documents, e-mail or static internet websites. Today, these methods are rapidly giving way to a new generation of internet-based tools that enable far greater levels of two-way interaction, discussion and conversation.\u003c\/p\u003e\u003cp\u003eThe media no longer own the audience.\u003c\/p\u003e\u003cp\u003eText, audio and video are available to everyone. The internet is now the world's most powerful publishing and broadcasting platform.\u003c\/p\u003e\u003cp\u003eThe new web tools are cheap (often free) and easy-to-use, and content is now fast and easy to produce. Communicating can become seamlessly integrated with your 'regular' workload. Everyone can communicate, not just the corporate communications team. This immediacy and integration can energise your communications, creating a relationship-building ethos in the organisation that has been absent from old-style corporate communication tools. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis is the business communication landscape today. And this book will help you navigate it.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lee Hopkins\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0648699145\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780648699149\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Degrees138\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/14\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 144\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.44lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.31d","brand":"Lee Hopkins","offers":[{"title":"Paperback","offer_id":48443606532351,"sku":"9780648699149","price":11.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_fb62b632-ad43-45ec-81d1-4d1f4e60d472.jpg?v=1777206580","url":"https:\/\/www.whiterainbookhouse.com\/products\/social-media-lee-hopkins-9780648699149","provider":"WR Book House","version":"1.0","type":"link"}