{"product_id":"social-media-marketing-for-business-andrew-jenkins-9781398603714","title":"Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization","description":"\u003cp\u003e\u003cb\u003eSocial media has become an imperative for almost every business. Discover how to successfully implement an effective social media strategy that is supported and integrated throughout every part of your organization, with this essential handbook to enhancing your online presence.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e \u003ci\u003eSocial Media Marketing for Business\u003c\/i\u003e\u003c\/b\u003e provides a step-by-step roadmap to setting up effective workflows, team configurations, governance models and social media policies, alongside creating and measuring content and social media campaigns that have the competitive edge. Featuring insights from leading industry experts, it covers areas such as balancing social media ownership, measuring success using analytics and conducting a social media audit. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Containing an array of international case study examples from organizations such as The World Wildlife Fund (WWF), Deloitte Digital, Dell, Burger King and LVMH, \u003cb\u003e\u003ci\u003eSocial Media Marketing for Business \u003c\/i\u003e\u003c\/b\u003e explores how to build a supportive culture, get buy-in and the common pitfalls to avoid. Supported by a content calendar templates, content marketing framework and online presentation slides, this book is a one-stop-shop for developing effective social media marketing strategies and integrating them within your business.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Andrew Jenkins\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398603716\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398603714\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/29\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 248\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.17lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.81d","brand":"Andrew Jenkins","offers":[{"title":"Hardcover","offer_id":43987038470399,"sku":"9781398603714","price":134.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a6b328ef-5875-402f-986a-545ad7190b28.jpg?v=1683286645","url":"https:\/\/www.whiterainbookhouse.com\/products\/social-media-marketing-for-business-andrew-jenkins-9781398603714","provider":"WR Book House","version":"1.0","type":"link"}