{"product_id":"social-media-marketing-philip-kotler-9798183550382","title":"Social Media Marketing: A Practitioner Approach - Jordan Edition: The ultimate strategy guide for social media success to grow your business","description":"\u003cp\u003e\u003cb\u003eSocial Media Marketing: A Practitioner Approach - Jordan Edition\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRanked among the world's best marketing and advertising books by BookAuthority\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe standard work of Social Media Marketing\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThis updated and significantly expanded \u003cb\u003eJordan Edition\u003c\/b\u003e of the \u003cb\u003eglobal bestseller\u003c\/b\u003e, recognized by BookAuthority as one of the \u003cb\u003eworld's best marketing and advertising books\u003c\/b\u003e, is essential reading in leading universities and a valuable guide for practitioners and academics.\u003c\/p\u003e\u003cp\u003eIt explores the evolving landscape of digital and social media marketing, including tactical planning, execution, and the latest trends in \u003cb\u003eAI\u003c\/b\u003e, \u003cb\u003emachine learning\u003c\/b\u003e, and the \u003cb\u003eMetaverse\u003c\/b\u003e, complemented by practical insights tailored to the \u003cb\u003eJordanian market\u003c\/b\u003e and the wider \u003cb\u003eMENA context\u003c\/b\u003e.\u003c\/p\u003e\u003cp\u003eWritten in an accessible and practice-oriented way, this guide connects key theoretical concepts with real decision-making situations. It helps readers navigate communities, platforms, and social media tools, and choose the right instruments effectively.\u003c\/p\u003e\u003cp\u003eAs a result, this textbook remains a benchmark for excellence in \u003cb\u003esocial media marketing\u003c\/b\u003e.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e'Insightful, engaging, and highly relevant, this book captures the nuances of social media marketing and will serve as a valuable guide for both universities and corporate leaders.'\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eAbdullrahman Zidan, Founder of Saleschools.com, eAmira Global\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e'Clear, practical, and deeply insightful, this exceptional book is essential reading for marketers seeking to stay ahead of digital trends and leverage social media effectively.'\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eMohammad Al-Kharouf, CEO, Implementation for Marketing and Advertising\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe authors\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eMarc Oliver Opresnik \u003c\/i\u003eis the creator of the PIVOTAL Infinity Marketing Canvas(R) and founder of PIVOTAL Thinking. He is Distinguished Professor of Marketing at Technische Hochschule Lübeck, Honorary Professor at NDIM New Delhi, and co-author of several international bestsellers with marketing legend Philip Kotler. In addition, he is Global Thought Leader at the LSE Academic Speakers Bureau and is recognized as one of the world's most influential voices in purpose-driven marketing, strategy, and leadership.\u003c\/p\u003e\u003cp\u003e\u003ci\u003ePhilip Kotler\u003c\/i\u003e is the S. C. Johnson \u0026amp; Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management and a leading authority on marketing. His writing has defined marketing around the world for the past decades. Philip Kotler is the recipient of numerous awards and honorary degrees.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eSvend Hollensen\u003c\/i\u003e is an Associate Professor of International Marketing at the University of Southern Denmark. He is the author of globally published textbooks and several articles in well-recognised journals. He has also consulted for multinational companies and organizations such as the World Bank.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJordan Edition Contributors\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eAbla Khalifeh \u003c\/i\u003eis a Jordanian Corporate Communication Manager and marketing leader specializing in digital strategy, branding, business growth, and AI-driven customer engagement.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eAbdullrahman Zidan\u003c\/i\u003e is a sales and marketing expert, author, coach, and trainer. He is the founder of Modern Sales Schools and co-founder of eAmira and Sales Recipe. His work focuses on B2B sales solutions, marketing transformation, business development, and practical capability building for professionals and organizations in the Arab region.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Philip Kotler,Svend Hollensen,Marc Oliver Opresnik\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798183550382\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/24\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.08lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.82d","brand":"Philip Kotler","offers":[{"title":"Paperback","offer_id":48997822234879,"sku":"9798183550382","price":19.9,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/social-media-marketing-philip-kotler-9798183550382","provider":"WR Book House","version":"1.0","type":"link"}