{"product_id":"social-media-marketing-stephan-dahl-9781529720822","title":"Social Media Marketing: Theories and Applications","description":"Providing a uniquely scholarly approach towards the subject, Social Media Marketing continues to draw on current trends and research to deliver a critical evaluation of social media marketing in relation to marketing theory and business and social science scholarship alongside industry perspectives.\u003cbr\u003e \u003cbr\u003e Now in its third edition, this popular text has been updated to include technological advances in practice such as AI and virtual marketing, alongside a brand-new chapter on the rise of influencer culture and marketing. Examples and case studies throughout also help students to contextualise the text through popular brands and platforms such as Instagram, Dunkin Donuts, Amazon and also political marketing for social movements such as Extinction Rebellion. \u003cbr\u003e \u003cbr\u003e This text is essential reading for all marketing students, researchers and practitioners today.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Stephan Dahl\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1529720826\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781529720822\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/25\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 312\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.19lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 7.50w x 0.65d","brand":"Stephan Dahl","offers":[{"title":"Paperback","offer_id":43982457012479,"sku":"9781529720822","price":72.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c18acee9-4672-48e7-a7eb-cbbba4ca02cb.jpg?v=1683261268","url":"https:\/\/www.whiterainbookhouse.com\/products\/social-media-marketing-stephan-dahl-9781529720822","provider":"WR Book House","version":"1.0","type":"link"}