{"product_id":"social-media-marketing-zizheng-yu-9781398623149","title":"Social Media Marketing: Digital Marketing in a Networked World","description":"\u003cp\u003e\u003cb\u003eHow does social media a\u003c\/b\u003e\u003cb\u003effect consumer behaviour and influence market dynamics\u003c\/b\u003e\u003cb\u003e? This textbook provides students with the theory and practice of social media marketing and social media management to succeed in their course.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eSocial Media Marketing\u003c\/i\u003e \u003c\/b\u003e is ideal for undergraduate students taking modules on Social Media Marketing as part of their degrees. It offers a critical and in-depth understanding of key aspects of social media marketing that balances the key theories with real-world industry practice. \u003cp\u003e\u003c\/p\u003eFeatures include: \u003cbr\u003e- Cutting-edge material on promotional culture and consumer activism to broaden students' understanding\u003cbr\u003e- International real-world examples throughout, showing how to use various platforms in different contexts\u003cbr\u003e- Material on how to manage social media crises and themes of consumer resistance and anti-branding \u003cp\u003e\u003c\/p\u003eThis textbook is supported by pedagogical features such as learning outcomes, 'tips from social media managers' boxes, exercise questions and online resources of lecture PowerPoint slides, providing the essential, practical skills for social media marketing success.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Zizheng Yu, Hyunsun Yoon\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398623148\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398623149\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/31\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Zizheng Yu","offers":[{"title":"Paperback","offer_id":47202874687743,"sku":"9781398623149","price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2184ac01-5ac1-47a3-8cb9-22a17d365648.jpg?v=1756833666","url":"https:\/\/www.whiterainbookhouse.com\/products\/social-media-marketing-zizheng-yu-9781398623149","provider":"WR Book House","version":"1.0","type":"link"}