{"product_id":"social-media-playbook-for-business-tom-funk-9780313386268","title":"Social Media Playbook for Business: Reaching Your Online Community with Twitter, Facebook, LinkedIn, and More","description":"\u003cp\u003e\u003cb\u003eThis practical guide can help any business or organization make sense of the social media buzz and build a successful online community.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eSocial media can be an incredibly powerful marketing tool that brings a company or organization huge rewards. But for beginners in this new world, the potential risks are also high. Consumers are particularly passionate in the online world; the most active social networkers are poised to be your brand's gushing fans--or your most scathing critics. Both multimillion-dollar profits and self-inflicted PR fiascos are possible via social media. \u003cp\u003e\u003c\/p\u003eThis guidebook begins by defining \"social media,\" \"social networking,\" and other terms that may be ambiguous, then details what recent market research reveals about the scope and growth rate of the social media landscape. Real-world examples of both large and small organizations who have successfully implemented social media strategies are showcased, and the hype and failed promise of famous flash-in-the-pan social networks are examined. The author outlines a comprehensive strategy for success with social media, including practical information on watching metrics, establishing beachheads, determining your driver, building a checklist of driver \"amplifications,\" and combating the \"what now?\" factor.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tom Funk\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0313386269\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780313386268\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Praeger\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/02\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 280\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.27lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.40h x 6.20w x 1.10d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 06\/01\/2011 pg. 94","brand":"Tom Funk","offers":[{"title":"Hardcover","offer_id":43913693135103,"sku":"9780313386268","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_e12e01e0-e23b-4fa6-8db0-cefb3c2d20f4.jpg?v=1680621747","url":"https:\/\/www.whiterainbookhouse.com\/products\/social-media-playbook-for-business-tom-funk-9780313386268","provider":"WR Book House","version":"1.0","type":"link"}