{"product_id":"social-media-regina-luttrell-9781538186725","title":"Social Media: How to Engage, Share, and Connect","description":"\u003cb\u003eReflecting the latest technological innovations and challenges of the social media landscape, the fifth edition of \u003ci\u003eSocial Media: How to Engage, Share, and Connect\u003c\/i\u003e helps students build success in integrated PR practice.\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eRegina Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, \"sticky\" social media, and strategic campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.\u003cbr\u003e \u003cbr\u003e New features of the fifth edition include: \u003cbr\u003e- \u003cb\u003eChapter 4: Generative AI\u003c\/b\u003e covers the technology's uses and implications for strategic communication\u003cbr\u003e- \u003cb\u003eChapter 7: Storytelling in Social Media\u003c\/b\u003e emphasizes the art of crafting narratives that resonate with audiences\u003cbr\u003e- \u003cb\u003eSticky Social Media\u003c\/b\u003e boxes apply chapter concepts to real brand cases\u003cbr\u003e- \u003cb\u003eROSTIR (Research, Objectives, Strategy, Tactics, Implementation, Reporting) Campaigns in Action\u003c\/b\u003e boxes feature case studies of strategic, integrated PR, social media, and digital campaigns\u003cbr\u003e- \u003cb\u003eStorytelling: Communicate, Captivate, Connect\u003c\/b\u003e boxes provide insight into how storytelling enhances communication strategies\u003cbr\u003e\u003cbr\u003e\u003cb\u003eOnline resources (bloomsbury.pub\/luttrellsocialmedia5e)\u003c\/b\u003e include lecture slides and other teaching materials for instructors and students.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Regina Luttrell\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1538186721\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781538186725\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Academic\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/21\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.75d","brand":"Regina Luttrell","offers":[{"title":"Hardcover","offer_id":47305317974271,"sku":"9781538186725","price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c9c91e0e-5a0e-4955-8b41-a4cc0c12050a.jpg?v=1758830553","url":"https:\/\/www.whiterainbookhouse.com\/products\/social-media-regina-luttrell-9781538186725","provider":"WR Book House","version":"1.0","type":"link"}