{"product_id":"social-media-risk-and-the-susan-grantham-9781032017990","title":"Social Media Risk and the Law: A Guide for Global Communicators","description":"\u003cp\u003eSocial media has many advantages for professional communication - but it also carries considerable risks, including legal pitfalls. This book equips students and communication professionals with the knowledge and skills to help minimise the risks that can arise when they post or host on social media. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIt offers them strategies for taking advantage of the opportunities of social media while also navigating the ethical, legal, and organisational risks that can lead to audience outrage, brand damage, expensive litigation and communication crises. The book uses stakeholder theory and risk analysis tools to anticipate, identify, address and balance these opportunities and risks. It takes a global approach to risk and social media law, drawing on fascinating case studies from key international jurisdictions to explain and illustrate the basic principles. \u003cp\u003e\u003c\/p\u003eWhether you are a corporate communicator, social media manager, journalist, marketer, blogger or student you will find this book an essential addition to your professional library as the first reference point when social media and legal risks arise. \u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Susan Grantham, Mark Pearson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032017996\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032017990\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/15\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 174\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.73lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.69h x 6.85w x 0.42d","brand":"Susan Grantham","offers":[{"title":"Paperback","offer_id":43982049870079,"sku":"9781032017990","price":48.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_fa780f4e-c99a-43b5-bb23-f2eca8fc4ba5.jpg?v=1683258980","url":"https:\/\/www.whiterainbookhouse.com\/products\/social-media-risk-and-the-susan-grantham-9781032017990","provider":"WR Book House","version":"1.0","type":"link"}