{"product_id":"social-media-strategies-michelle-golden-9780470633106","title":"Social Media Strategies","description":"\u003cb\u003eExpert advice on growing your professional service firm or individual practice through social media\u003c\/b\u003e \u003cp\u003eShowing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, \u003ci\u003eSocial Media for Professionals and Their Firms\u003c\/i\u003e takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e Explores why the fastest and most leveragable way to expand relationships today is through the Internet \u003c\/li\u003e \u003cli\u003e Provides step-by-step approaches to successful professional blogging \u003c\/li\u003e \u003cli\u003e Discusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sites \u003c\/li\u003e \u003cli\u003e Includes pitfalls and success stories featuring notable social media trailblazers \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eTimely and practical, this book shows you why new media is rapidly becoming the core way for professionals to reach their audiences. Whether your firm provides legal, accounting, financial planning, architecture, consultancy, or other services, \u003ci\u003eSocial Media Strategies for Professionals and Their Firms\u003c\/i\u003e will show you ways to better reach and communicate with your customers.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michelle Golden\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0470633107\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470633106\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/07\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.23lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.36w x 1.23d","brand":"Michelle Golden","offers":[{"title":"Hardcover","offer_id":48216487133439,"sku":"9780470633106","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_539a15f8-05ca-46ec-9cbd-fc4fc6e46bbd.jpg?v=1771991323","url":"https:\/\/www.whiterainbookhouse.com\/products\/social-media-strategies-michelle-golden-9780470633106","provider":"WR Book House","version":"1.0","type":"link"}