{"product_id":"social-media-survivor-don-beck-9781491761717","title":"Social Media Survivor: The Journey of the President and CEO of Involver","description":"\u003cp\u003eWhen author Don Beck walked into the offices of Involver, a social media startup, as their new CEO in June of 2011, he had no idea what to expect. He was rich with confidence, but lacked experience as a first-time CEO in a technology industry that was dynamically changing every day. For Beck, the task was daunting, but equally exciting.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eSocial Media Survivor\u003c\/i\u003e, Beck tells the roller coaster ride of running Involver, a tenure that led to its sale in July of 2012 to Oracle. As a seasoned fifty-five-year-old veteran of the high-tech industry, he had to bridge the generation gap between the sixty employees who were young and extremely talented; each one of them was under the age of thirty and had forgotten more about the social marketing industry than Beck had learned. \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eBeck shares the highs and lows of leading a small, but fast-growing social media marketing company in a competitive industry that changed quickly. Every day brought new challenges--not only within the company, but industry wide. \u003ci\u003eSocial Media Survivor\u003c\/i\u003e tells the story of a high-tech entrepreneur and how his perseverance paid off. It provides keen insight into what it's like to be the CEO of a hot, fast-growing social media startup.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Don Beck\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1491761717\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781491761717\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e iUniverse\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/30\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 188\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.57lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.40d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eBlueInk Review\u003c\/i\u003e 11\/16\/2015\u003cbr\u003e\u003ci\u003eBooklist\u003c\/i\u003e 03\/01\/2016 pg. 55","brand":"Don Beck","offers":[{"title":"Paperback","offer_id":48445183230207,"sku":"9781491761717","price":16.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e98689e1-fc29-48e0-9ef8-233f023c10fd.jpg?v=1777217066","url":"https:\/\/www.whiterainbookhouse.com\/products\/social-media-survivor-don-beck-9781491761717","provider":"WR Book House","version":"1.0","type":"link"}