{"product_id":"socratic-selling-kevin-daley-9781265780678","title":"Socratic Selling","description":"\u003cp\u003e\u003cb\u003eBuild a relationship with your customers and close the sale more surely.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe Socratic approach respects the power of the customer. The customer has the need, the power, and the decision-making authority. \u003ci\u003eSocratic Selling\u003c\/i\u003e shows you how to access that power, to cooperate with it, and to make it work for you.\u003c\/p\u003e\u003cp\u003eInside you will discover how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOpen a sales dialogue dynamically, so that you and your customer go right to the heart of the matter \u003c\/li\u003e\n\u003cli\u003eGuide the dialogue through a discovery of needs and needed decisions \u003c\/li\u003e\n\u003cli\u003eNegotiate objections, and close effectively \u003c\/li\u003e\n\u003cli\u003eUncover the motivators that move sales to more predictable closure\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kevin Daley\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1265780676\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781265780678\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/10\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.43lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.41d\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kevin Daley","offers":[{"title":"Paperback","offer_id":44149302034687,"sku":"9781265780678","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_fd804aec-8e36-43dc-bd5d-f5e8fe898576.jpg?v=1688455937","url":"https:\/\/www.whiterainbookhouse.com\/products\/socratic-selling-kevin-daley-9781265780678","provider":"WR Book House","version":"1.0","type":"link"}