{"product_id":"soft-selling-in-a-hard-jerry-vass-9780762404018","title":"Soft Selling in a Hard World: Plain Talk on the Art of Persuasion","description":"An essential handbook for professionals and small business owners. This best-seller has become a standard resource for those people looking for guidance on the actual words to use in a persuasive presentation.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jerry Vass\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0762404019\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780762404018\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Vass, Inc.\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/31\/1998\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.52lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 6.95h x 5.49w x 0.64d","brand":"Jerry Vass","offers":[{"title":"Paperback","offer_id":43986666586367,"sku":"9780762404018","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_74c6477b-2033-40b0-8111-ee928a506178.jpg?v=1683284628","url":"https:\/\/www.whiterainbookhouse.com\/products\/soft-selling-in-a-hard-jerry-vass-9780762404018","provider":"WR Book House","version":"1.0","type":"link"}