{"product_id":"solving-product-tienne-garbugli-9781777160425","title":"Solving Product: Reveal Gaps, Ignite Growth, and Accelerate Any Tech Product with Customer Research","description":"A book that \u003ci\u003eactually\u003c\/i\u003e teaches you how to create growth in a product business\u003cbr\u003e\u003ci\u003eSolving Product\u003c\/i\u003e is \u003cb\u003enot a \u003ci\u003ebig idea\u003c\/i\u003e book\u003c\/b\u003e. It's a book \u003cb\u003eentrepreneurs and product teams are using to drive real results in their organizations\u003c\/b\u003e. \u003cp\u003e\u003c\/p\u003eThe book helps them: \u003cul\u003e\n\u003cli\u003eReveal the gaps in their business models\u003c\/li\u003e\n\u003cli\u003eClarify the challenges they're facing\u003c\/li\u003e\n\u003cli\u003eCarefully weigh alternative solutions for addressing blockers and driving new growth\u003c\/li\u003e\n\u003cli\u003eLearn from their prospects and customers with the right customer research techniques\u003c\/li\u003e\n\u003cli\u003eLay out clear action plans to address the issues\u003c\/li\u003e\n\u003cli\u003eMake their organizations more customer-centric\u003c\/li\u003e\n\u003c\/ul\u003eIt's everything you need to know about growing a product from Idea to Maturity\u003cbr\u003e\u003ci\u003eSolving Product\u003c\/i\u003e is exhaustive. It contains \u003cb\u003eactionable advice from hundreds of product leaders\u003c\/b\u003e and customer research experts, and \u003cb\u003efeatures over 25 case studies\u003c\/b\u003e. \u003cp\u003e\u003c\/p\u003eNo matter where you are in the product growth cycle-at the idea stage, at maturity, or somewhere in between-the book will help you find new growth.The book is used by thousands of organizations around the world\u003cbr\u003e\u003ci\u003eSolving Product\u003c\/i\u003e is \u003cb\u003eactively in use\u003c\/b\u003e by product teams and entrepreneurs in: \u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eStartups\u003c\/b\u003e: Entrepreneurs and early-stage teams are using the content to find their business opportunities, identify competitive advantages, validate their concepts, and iterate their early products' value until they find product\/market fit.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eScaleups\u003c\/b\u003e: Growing startups are using the book to reduce friction, fine-tune their positioning, test acquisition channels, and expand into new markets.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eMature Product Organizations\u003c\/b\u003e: Established companies are using the overarching framework to identify their business' bottlenecks, the supporting content to make their organizations more customer-centric, and the various tools in the book to train and level-up their product teams.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAccelerators \u0026amp; Incubators\u003c\/b\u003e: From Canada to Lebanon, to the United-States and Singapore, accelerators and incubators have been structuring their programs around the content of the book, often even using the content to train the founders in their programs.\u003c\/li\u003e\n\u003c\/ul\u003eA book you'll find yourself going back to, time and time again\u003cbr\u003e\u003ci\u003eSolving Product\u003c\/i\u003e is a different type of book. \u003cp\u003e\u003c\/p\u003eIt's structured in a way so you can put it on your desk and thumb through it whenever you face a growth challenge in your organization. \u003cp\u003e\u003c\/p\u003eYou can read it from beginning to end, or navigate to the section you need to drive new growth. \u003cp\u003e\u003c\/p\u003eYou'll be going back to the content, time and time again. \u003ci\u003eSolving Product\u003c\/i\u003e is not a book you'll read once, then simply put away.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e ﾉtienne Garbugli\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1777160421\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781777160425\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Etienne Garbugli\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/08\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 522\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.52lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 1.05d","brand":"ﾉtienne Garbugli","offers":[{"title":"Paperback","offer_id":44598418342143,"sku":"9781777160425","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b6578cd6-c9ab-4e53-914b-0d7ceaad7a38.jpg?v=1702382411","url":"https:\/\/www.whiterainbookhouse.com\/products\/solving-product-tienne-garbugli-9781777160425","provider":"WR Book House","version":"1.0","type":"link"}