{"product_id":"sonic-branding-d-jackson-9781349509775","title":"Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding","description":"Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e D. Jackson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1349509779\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781349509775\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2003\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 179\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.62lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.43d","brand":"D. Jackson","offers":[{"title":"Paperback","offer_id":45477048516863,"sku":"9781349509775","price":69.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_14325de1-b591-4db8-91a1-7fb7e76610fd.jpg?v=1715918905","url":"https:\/\/www.whiterainbookhouse.com\/products\/sonic-branding-d-jackson-9781349509775","provider":"WR Book House","version":"1.0","type":"link"}