{"product_id":"soundbait-d-j-williams-9781599321080","title":"Soundbait: Creative Weapons of Mass Distraction","description":"\u003ci\u003esoundBAIT\u003c\/i\u003e is a formula for radiomarketing success that has been developed for radio station account executives who want to attract new advertisers, for radio advertisers who want their hard earned marketing dollars to produce dramatically better results and for radio listeners who demand that you at least entertain them while you interrupt the flow of music or talk on their favorite station. \u003cp\u003e\u003c\/p\u003e\u003ci\u003esoundBAIT\u003c\/i\u003e examines what radio stations should be looking for in an advertiser, what an advertiser should be looking for in a radio station and most importantly, what listeners expect advertisers to use as \"bait\" in their messages before they will \"bite\" at the products and services advertisers offer them.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e D. J. Williams\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1599321084\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781599321080\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Advantage Media Group\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/28\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 100\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.32lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.21d","brand":"D. J. Williams","offers":[{"title":"Paperback","offer_id":48873468592383,"sku":"9781599321080","price":10.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/soundbait-d-j-williams-9781599321080","provider":"WR Book House","version":"1.0","type":"link"}