{"product_id":"spark-paddy-rangappa-9788193355220","title":"Spark: The Insight to Growing Brands","description":"Spark addresses the important issue of growing bands in an increasingly competitive, crowded market place. Written by an expert in marketing, here is a book that demystifies the esoteric subject of brand-building. Spark achieves this by providing a practical framework. It handholds the reader through the various stages of brand-building--how to generate an insight to address a specific business challenge; how to construct a full business plan around it; and how to leverage such a plan for revenue growth. Rich in case-studies of successful global brands like Dove, McDonald's and Vicks VapoRub and replete with brainstorming tips and catchy acronyms for developing successful brand campaigns with ad agencies.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paddy Rangappa\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8193355229\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9788193355220\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Simon \u0026amp; Schuster\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/16\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.10w x 1.00d","brand":"Paddy Rangappa","offers":[{"title":"Paperback","offer_id":48459987288319,"sku":"9788193355220","price":13.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7f69a65d-c21a-4d87-a85e-f0f5481c2420.jpg?v=1777412862","url":"https:\/\/www.whiterainbookhouse.com\/products\/spark-paddy-rangappa-9788193355220","provider":"WR Book House","version":"1.0","type":"link"}