{"product_id":"speaking-out-matthew-kohut-9781647124731","title":"Speaking Out: The New Rules of Business Leadership Communication","description":"\u003cp\u003e\u003cb\u003eA new lens for understanding how to navigate political and social issues in business leadership communications\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eCorporate leaders are increasingly expected to issue statements on a range of complex and controversial political and social issues as they arise. As a result, chief executives run the risk of falling into the \"talking trap,\" and thus needing to comment on every issue du jour. However, those whose only strategy is to avoid risk by saying nothing do so at their own peril.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eSpeaking Out\u003c\/i\u003e offers a new framework for understanding how to manage corporate communications challenges with a shared emphasis on actions and words. Case studies of leaders who have spoken out and backed their words with action are contrasted with those of others who have had mixed records on accountability, failed to show progress in public commitments or faced consequences for taking a stance. These real-world examples demonstrate the difference between public relations efforts that can be easily dismissed as spin and authentic communication that enhances credibility and trust.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eSpeaking Out\u003c\/i\u003e demonstrates that managing risk today involves knowing not just when to speak and what to say but also what to do. Providing much-needed guidance, this book will be an invaluable compass for effective corporate communications for established and aspiring C-suite leaders alike. Professionals working in corporate and executive communications, marketing and branding, government relations, corporate social responsibility, and public relations will also benefit from the wisdom within \u003ci\u003eSpeaking Out\u003c\/i\u003e.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Matthew Kohut\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1647124735\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781647124731\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Georgetown University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/01\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 176\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Matthew Kohut","offers":[{"title":"Hardcover","offer_id":46094310572287,"sku":"9781647124731","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f6c3e141-1b26-4240-aafe-5222e527a925.jpg?v=1724844284","url":"https:\/\/www.whiterainbookhouse.com\/products\/speaking-out-matthew-kohut-9781647124731","provider":"WR Book House","version":"1.0","type":"link"}