{"product_id":"special-protection-of-trade-marks-michal-bohaczewski-9789403520216","title":"Special Protection of Trade Marks with a Reputation under European Union Law","description":"\u003cp\u003eWhen a mark acquires a reputation, it becomes a means of attracting consumers by communicating to them various messages going beyond the indication of commercial origin of goods or services. Thus, trade marks familiar to the general public enjoy a special legal protection regime above and beyond that afforded trade marks in general, allowing them to benefit from enhanced protection against reproduction or imitation detrimental to, or taking unfair advantage of, the distinctive character of the mark or its repute. This richly researched book, the first comprehensive guide to current European Union (EU) law and practice concerned with reputed trade marks, conducts an in-depth analysis of this extended protection provided by Regulation 2017\/1001 on EU trade marks and Directive 2015\/2436 under which it is mandatory across all Member States.\u003c\/p\u003e \u003cp\u003eUsing a practical approach, focused on identifying and analysing the criteria for infringement of trade marks with a reputation in proceedings before civil courts and in administrative proceedings before the European Union Intellectual Property Office (EUIPO) or national trade mark offices, the author addresses such elements of the special protection regime as the following: \u003cbr\u003e \u003c\/p\u003e \u003cul\u003e \u003cli\u003eprerequisites for infringement of the right to a reputed mark common to all recognised forms of infringement;\u003c\/li\u003e \u003cli\u003ehow to demonstrate each type of infringement of the right to the trade mark with a reputation (blurring, tarnishment and unfair advantage);\u003c\/li\u003e \u003cli\u003eproof of reputation;\u003c\/li\u003e \u003cli\u003edistinguishing the concept of well-known trade mark;\u003c\/li\u003e \u003cli\u003elegitimate versus questionable justifications of the 'due cause' exception within the meaning of EU law provisions;\u003c\/li\u003e \u003cli\u003euse of a disputed sign falling under freedom of expression;\u003c\/li\u003e \u003cli\u003eidentifying the role of likelihood of confusion under the special regime; and\u003c\/li\u003e \u003cli\u003ehow to prove the existence of a link between the signs in dispute.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe author pays detailed attention to the case law of the Court of Justice and General Court of the EU, as well as cases before the EUIPO and national courts. He takes into account research from a number of Member States (plus Switzerland), thus widening prior work in the field from its predominant English-language context.\u003c\/p\u003e \u003cp\u003eWith this book practitioners will confidently approach cases before courts, the EUIPO and national EU trade mark offices involving enhanced protection of trade marks with a reputation. In addition, the book will help judges and trade mark offices examiners to interpret the EU provisions and assess claims regarding such reinforced protection. For scholars and students of intellectual property law, this book will prove a cornerstone volume in the field.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michal Bohaczewski\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9403520213\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789403520216\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kluwer Law International\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/09\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 280\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.80h x 6.30w x 0.90d","brand":"Michal Bohaczewski","offers":[{"title":"Hardcover","offer_id":43942805799167,"sku":"9789403520216","price":152.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_2d7b158c-2725-4fbc-911d-013643f21122.jpg?v=1681494458","url":"https:\/\/www.whiterainbookhouse.com\/products\/special-protection-of-trade-marks-michal-bohaczewski-9789403520216","provider":"WR Book House","version":"1.0","type":"link"}