{"product_id":"split-the-pie-barry-nalebuff-9798200854592","title":"Split the Pie: A Radical New Way to Negotiate","description":"\u003cp\u003eFrom a leading Yale expert and serial entrepreneur, a radical, principled, and field-tested approach that identifies what's really at stake in any negotiation and ensures you get your half--so you can focus on growing the pie. \u003c\/p\u003e\u003cp\u003eNegotiations are incredibly stressful and can bring out the worst in people. Wouldn't it be better if there were a principled way to negotiate? Wouldn't it be even better if there were a way to treat people fairly and get treated fairly in a negotiation?\u003c\/p\u003e\u003cp\u003eSplit the Pie offers a new approach that does both--a field-tested method that reframes how negotiations play out. Barry Nalebuff, a professor at Yale School of Management, helps identify what's really at stake in a negotiation: the pie. The negotiation pie is the additional value created through an agreement to work together. Seeing the relevant pie will change how you think about fairness and power in negotiation. You'll learn how to get half the value you create, no matter your size. \u003c\/p\u003e\u003cp\u003eFilled with examples and in-depth case studies, Split the Pie is a practical and theory-based approach to negotiation. You'll see how it helped reframe a high-stakes negotiation when Coca-Cola purchased Honest Tea, a company Barry cofounded with his former student Seth Goldman. The pie framework also works for everyday negotiations. You'll learn how to deploy logic to determine truly equitable solutions and employ empathy to expand the pie and sell your solution. Split the Pie allows both sides to focus their energy on making the biggest possible pie--to have your pie and eat it too.\u003c\/p\u003e\u003cp\u003eSupplemental enhancement PDF accompanies the audiobook.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Barry Nalebuff\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8200854590\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798200854592\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e HarperCollins\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/08\/2022\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e MP3 CD\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 6.69h x 5.35w x 0.63d","brand":"Barry Nalebuff","offers":[{"title":"MP3 CD","offer_id":43945267003647,"sku":"9798200854592","price":41.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_5d9986d1-bb46-4e73-8903-40fb87757ac7.jpg?v=1681507759","url":"https:\/\/www.whiterainbookhouse.com\/products\/split-the-pie-barry-nalebuff-9798200854592","provider":"WR Book House","version":"1.0","type":"link"}