{"product_id":"sponsorship-strategy-ken-ungar-9781735173177","title":"Sponsorship Strategy: Practical Approaches to Powerful Sponsorships","description":"Great strategy means the difference between success and failure in sponsorship. \u003cb\u003e\u003ci\u003eSponsorship Strategy\u003c\/i\u003e offers a road map to sponsorship success.\u003c\/b\u003e\u003cp\u003eCombining his decades of sponsorship experience with the insights of industry insiders, Ken Ungar, president and founder of CHARGE, developed \u003ci\u003eSponsorship Strategy: Practical Approaches to Powerful Sponsorships\u003c\/i\u003e as a resource to anyone wanting to up their game in sponsorship. This book blends sponsorship research and relevant strategies with real-world experience to help sports organizations, nonprofits and corporate brands achieve the best business results.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSponsorship Strategy\u003c\/i\u003e offers straightforward advice, including how to identify the best audience for sponsorship, enhance a sponsor's brand image and leverage unique strategies like B2B and corporate social responsibility.\u003c\/p\u003e \u003cp\u003eFor the professional starting out in sponsorship, this book provides the fundamentals of effective strategy. For the sponsorship veteran, \u003ci\u003eSponsorship Strategy\u003c\/i\u003e can serve as a strategic checklist of issues vital to making every sponsorship work better.\u003c\/p\u003e \u003cp\u003eEvery marketer wanting to make their sponsorships more powerful needs this book to enhance their sponsorship strategy.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ken Ungar\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1735173177\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781735173177\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sports Career Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/16\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 196\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.44lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.99h x 5.00w x 0.42d","brand":"Ken Ungar","offers":[{"title":"Paperback","offer_id":43982406942975,"sku":"9781735173177","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_462373b9-5cff-4c67-bd3e-0fa299e443e6.jpg?v=1683260979","url":"https:\/\/www.whiterainbookhouse.com\/products\/sponsorship-strategy-ken-ungar-9781735173177","provider":"WR Book House","version":"1.0","type":"link"}