{"product_id":"sponsorships-holy-grail-raymond-bednar-9780595348121","title":"Sponsorship's Holy Grail: Six SIGMA Forges the Link Between Sponsorship \u0026 Business Goals","description":"Who holds the upper hand when a company considers investing millions of dollars in a hot sponsorship property? All too often, sponsors find themselves considering what look like \"take it or leave it\" deals with little or no guarantee of a return on their investment. \u003ci\u003eSponsorship's Holy Grail\u003c\/i\u003e levels the playing field for sponsors by providing an objective, step-by-step, process-driven methodology that assures that the relationship will deliver measurable results.\u003cp\u003e Whether considering a new sponsorship opportunity, monitoring performance of an existing relationship or entering into negotiations for renewal, \u003ci\u003eSponsorship's Holy Grail\u003c\/i\u003e puts the prospective sponsor in an unprecedented position of strength.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cli\u003e Learn to negotiate based on business goals. \u003c\/li\u003e\u003cli\u003e Obtain the most essential sponsorship benefits without paying for unproductive frills. \u003c\/li\u003e\u003cli\u003e Compare opportunities with confidence. \u003c\/li\u003e\u003cli\u003e Best of all, be confident and prepared when the chairman calls to find out what the company is getting for its money. A ballplayer wouldn't think of stepping up to home plate without a bat in his hands. After reading \u003ci\u003eSponsorship's Holy Grail\u003c\/i\u003e, corporate decision-makers will be ready to knock their next sponsorship deal out of the park.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Raymond Bednar\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0595348122\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780595348121\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e iUniverse\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/08\/2005\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 120\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.41lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.28d\u003c\/li\u003e","brand":"Raymond Bednar","offers":[{"title":"Paperback","offer_id":44919652090111,"sku":"9780595348121","price":13.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_83dc35a1-0ea6-4af8-ad3b-8d4391a2e2ac.jpg?v=1710359094","url":"https:\/\/www.whiterainbookhouse.com\/products\/sponsorships-holy-grail-raymond-bednar-9780595348121","provider":"WR Book House","version":"1.0","type":"link"}