{"product_id":"sport-consumer-behaviour-daniel-funk-9781138912496","title":"Sport Consumer Behaviour: Marketing Strategies","description":"\u003cp\u003eAll successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners. Written by three of the world's leading sports marketing academics, it covers a wide range of areas including: \u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003esocial media and digital marketing\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003ethe segmentation of the sport consumer market\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eservice quality and customer satisfaction\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003esport consumer personalities and attitudes\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003ethe external and environmental factors that influence sport consumer behaviour. \u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eThese chapters are followed by a selection of international case studies on topics such as female sport fans, college sports, marathons and community engagement. The book's companion website also provides additional resources exclusively for instructors and students, including test banks, slides and useful web links. \u003c\/p\u003e\u003cp\u003eAs the only up-to-date textbook to focus on consumer behaviour in sport and events, \u003ci\u003eSport Consumer Behaviour: Marketing Strategies\u003c\/i\u003e offers a truly global perspective on this rapidly-growing subject. This book is an invaluable resource for anyone involved in the sport and events industries, from students and academics to professional marketers.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Daniel Funk, Kostas Alexandris, Heath McDonald\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138912492\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138912496\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/18\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 344\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.32lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.60h x 6.80w x 0.80d","brand":"Daniel Funk","offers":[{"title":"Paperback","offer_id":43947812946175,"sku":"9781138912496","price":68.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_d799024c-bf33-4081-80e1-3583c0723ba9.jpg?v=1681520950","url":"https:\/\/www.whiterainbookhouse.com\/products\/sport-consumer-behaviour-daniel-funk-9781138912496","provider":"WR Book House","version":"1.0","type":"link"}