{"product_id":"sport-marketing-in-a-global-ruth-m-crabtree-9781032217963","title":"Sport Marketing in a Global Environment: Strategic Perspectives","description":"\u003cp\u003eThis book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ruth M. Crabtree\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032217960\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032217963\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/29\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 284\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.91lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.62d","brand":"Ruth M. Crabtree","offers":[{"title":"Paperback","offer_id":44756545700095,"sku":"9781032217963","price":52.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0a297135-66fc-4bd0-b4a7-bb99fcc3b8e7.jpg?v=1706593260","url":"https:\/\/www.whiterainbookhouse.com\/products\/sport-marketing-in-a-global-ruth-m-crabtree-9781032217963","provider":"WR Book House","version":"1.0","type":"link"}