{"product_id":"sport-public-relations-and-communication-maria-hopwood-9781856176156","title":"Sport Public Relations and Communication","description":"\u003cp\u003eAn increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. \u003cem\u003eSport Public Relations and Communication \u003c\/em\u003ediscusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include: \u003c\/p\u003e \u003cul\u003e \u003cli\u003ediscussion customized to apply directly to sports management, thoroughly\u003cbr\u003eexploring the nuances of the field\u003c\/li\u003e \u003cli\u003ecase studies used throughout the book to illustrate the practical\u003cbr\u003eapplication of theory\u003c\/li\u003e \u003cli\u003ediscussion questions to help formulate and articulate defensible arguments\u003cbr\u003ein relation to public relations and communications strategies, forging strong\u003cbr\u003elinks between theory and practice\u003c\/li\u003e \u003cli\u003eexamples used to draw from the authors' extensive experience in North America, \u003cbr\u003ethe United Kingdom, Europe and Australia and New Zealand, providing a well\u003cbr\u003erounded and global understanding of the field.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eThis is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Maria Hopwood,James Skinner,Paul Kitchin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1856176150\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781856176156\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/26\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 282\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.50h x 7.40w x 0.60d","brand":"Maria Hopwood","offers":[{"title":"Paperback","offer_id":48519556432127,"sku":"9781856176156","price":76.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ad9c355a-0339-445e-9da4-8cff5656f97f.jpg?v=1778737737","url":"https:\/\/www.whiterainbookhouse.com\/products\/sport-public-relations-and-communication-maria-hopwood-9781856176156","provider":"WR Book House","version":"1.0","type":"link"}