{"product_id":"sporting-superpower-mark-dreyer-9798427925549","title":"Sporting Superpower: An Insider's View on China's Quest to Be the Best","description":"With Beijing becoming the first city in history to host both a Summer and a Winter Olympics, the Chinese capital has truly arrived as an international sporting destination. But the glamor of those two Games in 2008 and 2022 hid a strategic powerplay by China to leverage the Olympics as a way to further its global ambitions. \u003cp\u003e\u003c\/p\u003eDespite international calls for a boycott of the 2022 Olympics due to human rights violations, Beijing was determined to show that it could conquer COVID-19 and host another spectacular Olympics. But behind all the politics and the soft power, China's sports industry has changed dramatically since those first Games in 2008: \u003cul\u003e\n\u003cli\u003eA drive to promote football with the ultimate goal of winning the World Cup has already gone through both boom and bust.\u003c\/li\u003e\n\u003cli\u003eInternational leagues such as the NBA, the WTA and the English Premier League now have to tread through a minefield of nationalistic fervor to engage in China.\u003c\/li\u003e\n\u003cli\u003eSportswear companies like Li-Ning and Anta have ridden a wave of domestic support in an ongoing bid to topple Nike and Adidas in the world's largest consumer market.\u003c\/li\u003e\n\u003cli\u003eSki resorts and ice rinks have sprung up across the country as a surging winter sports market takes shape.\u003c\/li\u003e\n\u003cli\u003eThe naturalization of athletes, such as Eileen Gu, unearths difficult questions about what it truly means to be Chinese.\u003c\/li\u003e\n\u003c\/ul\u003eWeaving together the parallel threads of sports, business and politics, \u003cb\u003eMark Dreyer\u003c\/b\u003e\u003ci\u003e-\u003c\/i\u003ethe China Sports Insider\u003ci\u003e-\u003c\/i\u003ewho first moved to Beijing to cover the 2008 Olympics, takes us along the rollercoaster ride of China's burgeoning sports industry with a series of tales from those inside the industry that collectively paint not just a picture of China's quest for dominance in yet another sector, but also shed light on the global implications of a modernizing China.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mark Dreyer\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8427925549\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798427925549\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/24\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 294\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.87lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.62d","brand":"Mark Dreyer","offers":[{"title":"Paperback","offer_id":44410648723711,"sku":"9798427925549","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6bd7eb55-a5f4-4dab-9ff6-5122482b8238.jpg?v=1697537144","url":"https:\/\/www.whiterainbookhouse.com\/products\/sporting-superpower-mark-dreyer-9798427925549","provider":"WR Book House","version":"1.0","type":"link"}