{"product_id":"sports-marketing-matthew-d-shank-9780367141653","title":"Sports Marketing: A Strategic Perspective","description":"\u003cp\u003e\u003cem\u003eSports Marketing: A Strategic Perspective\u003c\/em\u003e is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eCovering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology, and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly changing international sports business environment. Chapters contain extensive real-world case studies and biographies of key industry figures, and challenging review exercises encourage the reader to reflect critically on their own knowledge and professional practice. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eNow in a fully revised and updated sixth edition, \u003ci\u003eSports Marketing: A Strategic Perspective \u003c\/i\u003eincludes expanded coverage of social and digital media, analytics, and ethical issues, as well as a greater number of international articles and examples. In a new feature, successful sports marketers reflect on their careers and how they progressed in the sports marketing industry. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eIt is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eA companion website offers additional resources for instructors and students, including an instructor's guide, test questions, presentation slides, and useful weblinks.\u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Matthew D. Shank, Mark R. Lyberger\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0367141655\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780367141653\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/30\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 796\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.79lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 1.61d","brand":"Matthew D. Shank","offers":[{"title":"Paperback","offer_id":44053062058239,"sku":"9780367141653","price":110.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f96586e8-8ee2-4162-8d55-3c5683269873.jpg?v=1685022183","url":"https:\/\/www.whiterainbookhouse.com\/products\/sports-marketing-matthew-d-shank-9780367141653","provider":"WR Book House","version":"1.0","type":"link"}