{"product_id":"sports-marketing-proposals-that-win-changki-noh-9798197541222","title":"Sports Marketing Proposals That Win: How Brands Evaluate, Approve, and Buy Sports Sponsorship Proposals","description":"\u003cp\u003e\u003cb\u003eUnlock the Secret to the 2%: What Brands \u003ci\u003eActually\u003c\/i\u003e Look for in a Sports Sponsorship Pitch\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eEvery day, brand marketing managers are flooded with identical, seller-centric pitches: \u003ci\u003e\"We have an exciting opportunity for a sponsorship... attached is our proposal.\"\u003c\/i\u003e But here is the harsh reality from the buyer's side: \u003cb\u003eLess than 2% of these proposals ever make it to an internal executive report.\u003c\/b\u003e Most pitches fail not because they lack passion, but because they fail to address the actual psychology, metrics, and business problems of the brand. Brands don't buy aesthetics or generic impressions; they buy strategic alignment and commercial solutions.\u003c\/p\u003e\u003cp\u003eWritten by a seasoned brand-side marketer who spearheaded the historic, first-ever Premier League sleeve sponsorship deal between Manchester City FC and Nexen Tire, this book bridges the massive gap between passionate rights holders and pragmatic brand decision-makers.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside this practical blueprint, you will discover: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eThe Buyer's Perspective: \u003c\/b\u003e Inside the mind of a brand manager-how they evaluate, filter, and eliminate proposals within the first 60 seconds.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eThe Winning Framework: \u003c\/b\u003e How to move away from generic metrics and align your proposal with a corporation's true business objectives.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eThe Executive Language: \u003c\/b\u003e How to structure your pitch deck so it easily gets approved during internal corporate reviews.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eReal-World Application: \u003c\/b\u003e Practical, field-tested strategies derived from managing multi-million dollar global sponsorships across football, baseball, golf, and esports.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you are a sports property sales practitioner, an agency executive, a rights holder, or an aspiring sports industry professional, this book provides the unfiltered, buyer-centric roadmap you need to drastically boost your pitch success rate.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNow Let's find out how to build pitches that sell.\u003c\/b\u003e\u003c\/p\u003e\u003cb\u003eEditorial Note: \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eThis book is the English translation of a work originally published in Korea in January 2022. While specific examples and observations reflect the market context at the time of the original publication, the core perspectives and practical frameworks presented in this book remain applicable to sponsorship and sports marketing practices across markets.\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Changki Noh\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798197541222\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/18\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 122\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.38lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.29d","brand":"Changki Noh","offers":[{"title":"Paperback","offer_id":48801545715967,"sku":"9798197541222","price":24.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/sports-marketing-proposals-that-win-changki-noh-9798197541222","provider":"WR Book House","version":"1.0","type":"link"}